The dictionary defines clear as being easy to perceive, understand or interpret. In sharing messages with your customers this is imperative.
This W. E. Hill image is widely known.
The question for the viewer is which image do you see first? The old woman or the young lady? There are pictures of both within the same image.
These kinds of illusions and overlaid objects can be a fun distraction when it comes to art, but a most damaging element if your marketing messages follow the same pattern.
Take time to review your newsletter to ensure what you are sharing is clear and concise. Your message should be plain and bright, free of distractions and unfamiliar language. In short, think of this W. E. Hill image when you write and make sure your finished work is a single image easy to see and understand.
Hereʼs a few tips to consider:
1) Clear thoughts produce clear results. The key to clarity is to say what you mean in as few words as possible.
2) Read your message out loud. There is something about verbalizing your writing that simply canʼt be duplicated through any other means.
3) Review, revise, repeat. It takes work to be concise. It takes time and effort to make revisions until the work is satisfactory.
Consider this quote by F Scott Fitzgerald:
“You don't write because you want to say something, you write because you have something to say.”That says it all. Write because you have something to say, something to share, something to market. Your efforts in presenting a clear message will provide you clear results.
Other articles in this series: