Itʼs time to wrap up this series by adding definitive to the list of ideas for great email marketing.
Letʼs start with what you want your marketing campaign to be: complete, absolute, ultimate, supreme. Each of these words are synonyms for definitive. Clearly, this is one direction you want your newsletter to go.
A few simple questions can help you in your quest to create a definitive work.
- Is my writing complete?
- Is my writing reliable?
- Is my writing authoritative?
|"Genius is one percent inspiration and ninety-nine|
percent perspiration." - Thomas Edison
The elements of your light bulb include the other tips covered in this series. If youʼve taken time to focus on structure followed by providing information that is useful, clear, convenient, estimable and efficient you have everything you need to make your work definitive.
The next time you sit down to write your newsletter, think about that light bulb. Take your work beyond the bounds of what works into the realms of definitive enlightenment.
Other articles in this series: