Tuesday, March 27, 2012

Succeed being Definitive


Itʼs time to wrap up this series by adding definitive to the list of ideas for great email marketing.

Letʼs start with what you want your marketing campaign to be: complete, absolute, ultimate, supreme. Each of these words are synonyms for definitive. Clearly, this is one direction you want your newsletter to go.

A few simple questions can help you in your quest to create a definitive work.

  • Is my writing complete?
  • Is my writing reliable?
  • Is my writing authoritative?


"Genius is one percent inspiration and ninety-nine
percent perspiration." - Thomas Edison
Every good work starts with an idea. Like the light bulb, the idea comes together with other elements within a framework that provides a final result of definitive proportions. And like Edison, the writer must expend a great deal of perspiration to arrive at excellence. In short, this is the difference weʼre describing. Anyone can write, but the point is to produce something truly excellent. Edison tested thousands of options for filaments before finding the best. Did you know he moved beyond just success at finding a filament that burned (for less than 40 hours) until he produced a bulb that could glow for over 1500 hours? Thatʼs the difference weʼre talking about. He summed it up best when he said, "Genius is one percent inspiration and ninety-nine percent perspiration."


The elements of your light bulb include the other tips covered in this series. If youʼve taken time to focus on structure followed by providing information that is useful, clear, convenient, estimable and efficient you have everything you need to make your work definitive.


The next time you sit down to write your newsletter, think about that light bulb. Take your work beyond the bounds of what works into the realms of definitive enlightenment.


Other articles in this series: